Combining PPC and Paid Social to Deliver Long-Term Growth for Brewers Decorator Centres
Context
Since 2019, Brewers has transformed from a trade-exclusive brand into a thriving multi-channel business, now serving both Trade and DIY customers. To support this evolution, Brewers partnered with Kinase to boost brand visibility, grow its presence across Trade and Retail audiences, and strengthen support for its extensive store network.
In 2022, Kinase’s role expanded to include Paid Social management, aimed at accelerating growth and enhancing brand awareness.
Solution
Kinase implemented a data-driven, dual-focus strategy that combined brand-building with performance-driven campaigns. Key initiatives included:
Strategic segmentation of Trade and Retail audiences to personalise messaging and maximise ROI
Transitioning to ASC+ campaigns to leverage machine learning for improved efficiency and scalability
Optimising lead generation to enhance first-party data and customer signals
Upgrading creative assets and catalogue feeds to boost engagement and streamline user experience
Activating local inventory ads and geo-targeted campaigns to drive in-store traffic
Results
Since the beginning of the partnership:
Revenue has grown by 38x since 2019
Achieved a 106.6% Compound Annual Growth Rate (CAGR) in revenue over 5 years
A strong and stable cross-channel ROAS has been maintained throughout
“We’ve been working with Kinase for over 5 years now - they’ve become an extension of our marketing team! Their strategic approach to our PPC campaigns has boosted our ROAS and exceeded objectives. The team are so easy to work with, with excellent communication and a willingness to go the extra mile, which really sets them apart from other agencies. Highly recommend!”
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