Kinase Briefings
We share Kinase expertise with regular insights into digital marketing.
Sign up here to receive updates straight to your inbox.
Face to face - meeting James Monaghan
We caught up with our Client Services Director on a life in PPC, and what he wishes he’d known when he started out in the industry.
Click Smarter, Convert Better: Tactics for Rising CPCs
Exclusive webinar collaboration between Kinase and Fresh Egg
Face to face - digital marketers in their own words
What really inspires Kinasers, how did they start out, and what are they working on now?
How Kinase uses and develops AI
Kinase grew by early adoption and rigorous testing of AI tools. Today, we test and also build AI-powered tools to get the most for our clients.
Get the most from Holiday peaks this year
We have put together a five point guide to steer peak planning with, from building awareness to some active ingredients from our agency playbook.
We are double finalists for Agency Excellence 2024
Kinase is very happy to be able to say that we are double finalists for Google’s prestigious Agency Excellence Awards EMEA.
Microsoft Ads to launch LinkedIn campaign type
Kinase spotted a new campaign type option in the wild. Something new is indeed coming to Microsoft Ads
What can digital marketers learn from the UK General Election?
Elections are marketing campaigns - with big consequences.
Basket Case: what are customers up to inside the cart?
Conversions With Basket Data brings more detail to customer journeys
Where have we got to? Economic outlook for marketers
The first quarter of 2024 has tentatively eased off the economic pressures seen for the past two years. What does this mean for digital marketing and ecommerce?
Humour in digital marketing - successes and pitfalls
When people are doom scrolling, will your funny ad suddenly lift them out of it? We explore humour in digital marketing.
Is AI Usurping the SERPs?
How is AI changing the search results experience - and what might it mean for advertisers?
Google Shopping Update Now Unrolling
Some confusing things are about to happen to Google Shopping, and it may not make much difference. What could be more exciting!
Rising costs, diluted results. What can digital marketers do?
Costs are rising across platforms - with the starkest CPC rises seen on Google. At the same time, effectiveness is falling. What explains this, and how can advertisers navigate a choppy and more expensive digital space?
Fantastic Formulae and How To Use Them
Optimisation may be done by bidding algorithms, but there’s still data to crunch, ad copy lines to edit, and insights to be gleaned in a spreadsheet. So we’ve picked out some of the formulae we find most useful across Kinase.
What Performance Max is hiding from you (and how Demand Gen can help)
AI-driven ad formats can drive results. But are they also hiding the potential for more incremental sales? Andy Arnett argues the case
That’s a wrap! Why is every business copying Spotify?
Privacy and consent define the modern internet - but if so, why is everybody so keen to share their Spotify Wrapped?
Navigating the Seas of GA4: Google Signals and the February Shake-Up
Stay ahead in the dynamic GA4 landscape with our guide to GA4 Signals.
Cookies and Privacy in 2024
This year the transition from third party tracking and use of tracking data towards privacy-centric advertising has moved into its final phase. Kinase outlines key changes and why 2024 will be the completion of the privacy revolution.
Kinase 2023 Wrapped Up
2023 was a watershed year for Kinase. We pick out some highlights from the year.