Our Team
Kinase is a digital agency of over 40 digital marketing experts. We believe in testing and improving methodologies. Turning your goals into marketing strategies to beat your targets and get ahead of competitors.
Find out more about the senior team below.
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Richard Brooks
Managing Director, Co-Founder
Richard has worked in digital marketing for 2 decades and has always loved helping companies to capitalise as the industry landscape develops. After graduating with a Masters in Biochemistry from the University of Oxford in 2002 he joined figleaves.com managing the then new PPC channel. He expanded his experience at eCommera, leading the search department and working with various stalwarts of the high street, before founding Kinase in 2010.
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Chris Dillabough
Co-Founder
Chris has a wide range of experience including over a decade in PPC. Graduated with a Masters in English Language & Literature from the University of Oxford, he then worked in journalism before joining figleaves.com as a Business Analyst and PPC specialist, working with Richard Brooks. They continued their partnership together at eCommera in 2007, and founded Kinase in 2010.
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James Monaghan
Client Services Director
James has developed specialisms in analytics and geo testing, bringing his strategic approach to connect channels to true business KPIs. James leads across clients, making sure that the best strategies and methodologies are in place.
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Toby Wells
Account Director
Toby has developed specialisms in retail and travel verticals, devising strategies combining smart bidding with sales online and in-store. He has driven award-winning campaigns and is a Campaign Face to Watch 2025.
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Edmund Hardy
Marketing Director
Edmund concentrates on bringing Kinase’s values to a wider audience. He specialises in communications, business growth strategy, and cross-channel objectives.
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Nat McDermott
Account Director
Nat is a cross-channel specialist, leading a team who combine this with a cross market strategic focus. They love people management and driving forward the best outcomes for clients.
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George Preece
Account Director
George has honed his skills across retail and lead gen, managing fully biddable strategies for our leading clients.
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Liz Su
Biddable Director
Liz leads across biddable channels, bringing paid search insights to paid social and vice versa. Her love of creatives, testing and how to match and build brand audiences has led her to lead across channels to drive growth for big high street brands.
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Joe Smith
Brand Growth and Creative Lead
Joe has built Kinase’s ground breaking and fast growing Creative team. Combining brand building insights and video native knowledge, Joe works with high street brands and category leaders on finding new audiences and breaking business KPIs.