2025 Wrapped

We look back over the past year’s key milestones for Kinase

Ahead of the curve with AI

Kinase continued to be ahead of the curve with pioneering use of AI. Our early adoption and big results from AI Max for Purplebricks garnered an official Google case study.

Thought leadership

We published key think pieces - on the dawn of agentic shopping and AI’s democratisation of creative, and talked to senior Kinasers about life inside digital ad land.

New Partnerships

Kinase began working with some fantastic new partners in 2025, including Cromwell, Thurlow Nunn and Dryrobe.

YouTube Launch

We launched a new series of videos on news in digital marketing - such as what you need to know about AI Max and AI Mode.

Team Recognition

The Kinase team went from strength to strength - with Toby Wells recognised as a Campaign Face to Watch, and James Monaghan delivering a key talk at Figaro’s summer summit on big changes to digital.

Kinase Becomes an Employee Owned Trust

On our 15th anniversary, Kinase announced a big new era - becoming an EOT. This secures Kinase’s independence, continuing to be a bespoke growth partner to our clients, delivering exceptional service and performance.

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Inside Kinase - we reflect on life in digital Ad Land