Not all leads are created equal. And neither are marketing campaigns. Particularly when it comes to lead gen. By optimising to better lead gen KPIs, ROI improvements of 2X and above are easily achievable. We lift the lid on how.

Performance Max is here - some hate it, some love it, and some think it’s the name of the next Avengers villain. Having worked with Google and tested Performance Max, Kinase automation expert Paula Marmolejo Morazo brings together key facts and recommendations.