We look at the latest survey data on new ecommerce adopters and what will make them stay; the publication of the UK government’s Google and Facebook competition report; and the launch of TikTok self service ads.

Governments are gearing up to take on tech giants. Will corporate breakups occur, and how will these platforms evolve to stay on top of change? We look at the digital advertising implications, and consider what will happen next to privacy, monopolies, and the regulation of online content.

Google Shopping is being relaunched to make it a more personalised, unified and user-friendly experience. This isn’t a small change - it’s a substantial step up to enable Shopping to continue competing with Amazon. It is aimed at driving higher conversion rates and at increasing the amount of searches and length of time spent in Shopping.

We believe this change will combine Amazon’s personalisation with Google’s ability to match search queries with revenue driving ads and products.

The clock is ticking down for third party cookies, with the IAB predicting that mobile ad IDs will follow. How should advertisers plan for these changes? And how will the architecture of digital advertising be rebuilt?

We have mapped out four key areas which digital marketers need to develop strategies for, and have then picked out key trends and likely next developments. 

Not all leads are created equal. And neither are marketing campaigns. Particularly when it comes to lead gen. By optimising to better lead gen KPIs, ROI improvements of 2X and above are easily achievable. We lift the lid on how.

Performance Max is here - some hate it, some love it, and some think it’s the name of the next Avengers villain. Having worked with Google and tested Performance Max, Kinase automation expert Paula Marmolejo Morazo brings together key facts and recommendations.