When people are doom scrolling, will your funny ad suddenly lift them out of it? We explore humour in digital marketing.

Stay ahead in the dynamic GA4 landscape with our guide to GA4 Signals.

This year the transition from third party tracking and use of tracking data towards privacy-centric advertising has moved into its final phase. Kinase outlines key changes and why 2024 will be the completion of the privacy revolution.

Layoffs, revenue warnings, and change. The profit pathways of behemothic tech giants never did run smooth. Richard Brooks, Kinase's founder, looks at how we got here - and where the industry’s big bets might lead next.

Black Friday 2021 will extend beyond even last year’s surge. Despite so much uncertainty for supply chains and demand, we’ve gone ahead and made six key predictions.

2021 has been a year of supply shocks, and the ripples continue to disrupt global business, threatening Black Friday sales. How can digital drive a marketing strategy which meets this challenge?

Following the sudden Google announcement that third party cookies will be extended until 2023, we have surveyed this as part of our big picture analysis for digital now. What do advertisers need to know for the second half of 2021?

Lockdowns ending in the UK and USA have seen a retail and service sector recovery - but the picture for ecommerce in the two markets is diverging. We look at the latest data and analyse what this means for ecommerce strategies, and how the patterns around ending lockdown should guide decisions for the next round of opening up in the UK and across Europe.

Ecommerce saw huge growth in 2020 as it helped people continue to shop and get what they need. Digital marketing now has a huge opportunity in 2021 to sustain this growth and continue to connect with customers in a changed environment. We outline three of the biggest challenges and how to get them right in what will be a transformative year.

We examine key predictions, emerging trends, unmissable opportunities and the continued rise of Amazon. How big will an online-first Black Friday be?

Which changes from the pandemic era will stick? One emerging answer so far for digital advertising is the jump up in Smart TV viewing and advertising volumes - both remaining higher than pre-pandemic levels.

Are there markets where your business can fulfil unmet demand? It may be that competitors execute poorly, have found their supply chains disrupted, or haven’t yet recognised the opportunity.

Knowing how and when to expand into new markets is the core requirement of all successful export strategies. But collecting the right information to inform those decisions can be difficult.

Ecommerce needs to plan for turbulent H2

The current position for ecommerce in the UK is one of sales stabilisation combined with new growth, but there are a series of potentially difficult challenges ahead.

The swing to ecommerce seen during lockdown isn’t crumbling away. Both the ONS report for June and new data from the British Retail Consortium confirmed earlier transaction data, indicating that retail sales had almost recovered to their pre-pandemic levels. This countered more gloomy previous forecasts.

We look at the latest survey data on new ecommerce adopters and what will make them stay; the publication of the UK government’s Google and Facebook competition report; and the launch of TikTok self service ads.

Governments are gearing up to take on tech giants. Will corporate breakups occur, and how will these platforms evolve to stay on top of change? We look at the digital advertising implications, and consider what will happen next to privacy, monopolies, and the regulation of online content.