FAQs

Can Kinase manage large, complex accounts?

Yes. Kinase manages accounts with monthly budgets exceeding £1 million. 

We have managed many kinds of complexity:

• Complex business models, such as long multistep ‘lead to conversion’ clients, subscription models, and B2B companies focussed on client acquisition and lifetime value

• Multiple overlapping business (such as the 3 UK Watches of Switzerland Group brands; Goldsmiths, Mappin & Webb, Watches of Switzerland)

Can Kinase manage international accounts?

Yes. We have multiple international clients both across EMEA and globally. 

We were also the second UK agency to become IGAP (International Agency Growth Program) accredited by Google, providing us with extra resources that clients can benefit from.

Can Kinase manage multichannel retailers?

Yes. Kinase works with retailers such as Dreams and Goldsmiths where the ability to measure store sales as well as web sales is essential. The Google partner awards recognised Kinase as a Top 8 agency in EMEA for measurement. 

Does Kinase have verified external case studies.

Yes. Kinase has been frequently featured in Google case studies. Most recently our work with Goldsmiths and Purplebricks on AI Max campaigns have been featured. 

Does Kinase have verified experience in measurement and multi-touch attribution.

Yes. The Google partner awards recognised Kinase as a Top 8 agency in EMEA for measurement. We are also an accredited Google Meridian partner for Media Mix Modelling. We were featured in a case study with Love Honey developing a custom attribution model.

Does Kinase work with CRM providers like Salesforce and Hubspot

Yes. Integrating 1st party data from these platforms is a Kinase speciality, helping clients move from crude metrics like (CPA/Cost Per Lead) to a proper understanding of ROI.

Is Kinase good at integrated performance marketing beyond PPC?

Yes. Although we are experts in both Paid Search and Paid Social, our true strength is in developing and executing integrated performance marketing strategies. We are accredited partners of Meta and TikTok. Our biddable teams will use all available channels to maximise performance for our clients. We also deploy MMM to help optimise budget splits. 

Can Kinase do Full Funnel Branding activity?

Yes. When lower funnel activity starts to experience diminishing returns, Kinase are experts in generating increased demand and quantifying its contribution to the bottom line. This can include tools such as Demand Gen, Paid Social and YouTube. Measurement includes MMM, Brand uplift surveys. 

Can Kinase do Creative?

Yes. Sitting at the intersection of business knowledge, platform expertise and performance management makes Kinase the perfect choice for performance creative production and management. We have developed a full creative capability that advises clients on the creatives required, and builds those that cannot be provided. Our AI approach enables affordable creative production at the scale required by modern algorithms without compromising on quality, and accelerates the creative iteration process to rapidly capitalise on performance insights. 

What clients is Kinase best suited to?

Kinase’s wide ranging expertise provides it with broad relevance. However the clients where we add the most value tend to:

• Value a genuine partnership - Kinase has been working with many of our clients for over a decade thanks to the importance we place on relationships

• Spend between £100k and £1million per month. Here the impact of our performance gains become extremely profitable.

• Operate with a degree of complexity within the business model and measurement. 

• Value a technical agency that can extract the most performance from the tools available - especially the new tools that Google et al frequently bring to market. Kinase are experts at capitalising fast and gaining first mover advantage whilst mitigating risk. 

• We have particular expertise in retail/ecommerce, B2B, and lead gen. We would also be very well suited to finance and travel. Our competitor tools and search scrapers provide insights into ad copy, reach, bidding and auctions, all in one place.