Kinase Black Friday 2024 Report

Very exciting news - in fact a Kinase first. We've built an industry report, combining our cross-agency data with our SERP monitoring tools which track 5,400 advertisers across the UK.

It answers such questions as:

🔍 What happened to CPCs YoY?
🔍 What discount strategies did advertisers pursue UK-wide?
🔍 What was the shape of Black Friday 24, from Fake Friday to Cyber Monday?
🔍 What are the implications for post Boxing Day sales period?

Download the full report