PHS, the leading specialists in washrooms, healthcare and floorcare hygiene, has appointed Kinase to handle its PPC account in the UK.
Kinase has been appointed to support the company’s lead gen activity; the scope covers traditional campaigns, as well as supporting PHS’s expansion plans.
Kinase will initially focus on integrating PHS’s own data with their marketing campaigns, while transforming their overall marketing data management. The goal is to increase the efficiency of lead generation by giving smart bidding the data it needs to bid more effectively to drive more high value business customers.
Alex Palmer, Head of Digital PHS, said: “We understand the importance of putting strong data foundations in place that align our CRM and digital marketing to support our growth. Kinase impressed us with their collaborative approach and long term strategic planning to help us hit our wider business goals, not just our lead gen targets.
Richard Brooks, Founder and Director, Kinase, said: “PHS is an exciting business with big growth plans. I’m delighted that they have chosen Kinase as their strategic digital partner, to support their ambitious expansion plans. This plays right to our strengths in B2B and lead gen expertise.”
Kinase pitched against three agencies to win the business.
