Are you struggling to determine the effectiveness of your Pinterest content? As a retailer, you know how important it is to showcase your products and services on this visually-driven platform, but how do you know if your organic pins are generating revenue?
Well, now there's a way to measure the value of your organic pins on Pinterest. Kinase has been granted access to a beta version of Pinterest's updated Conversion Insights tool, which now covers both paid and organic activity.
One of the standout features of this tool is its ability to show the revenue value of organic pins. This is a game-changer for businesses looking to understand the impact of their organic content and make data-driven decisions about their content strategy.
Let's say you run a business that specialises in outdoor gear. With the Conversion Insights tool, you can see how much revenue was generated from pins showcasing camping gear, hiking boots, or fishing equipment. Armed with this information, you can make informed decisions about which products to feature and how to optimise content for maximum revenue generation.
But that's not all - the updated Conversion Insights tool also shows how many users have gone on to add products to their baskets and complete the checkout process after seeing a particular pin. This level of detail is crucial for understanding the true impact of Pinterest activity on your bottom line. It’s giving you valuable data that can help inform not only your organic activity, but your paid and organic strategy together.
So, what does all of this mean for your business? It means that you now have the ability to measure the value of your organic pins on Pinterest and make informed decisions about your content strategy. The updated tool will also make it easier for businesses to make a stronger case for the value of organic activity and harness the revenue potential of their Pinterest pins.
By providing valuable insights into both paid and organic activity, it will be interesting to see how businesses across industries use these insights to improve their Pinterest strategy. Kinase have already started using this beta version, so be sure to come back in the future to check out the results and further updates on this powerful tool!
Did you know Kinase offers a full strategy across organic channels, or for specific organic channels?
By Callum Hall, Social Account Director
