What a wonderful start to the year - Kinase has been nominated for the UK Paid Media Awards!

The UK’s competition authority now investigating the search giant’s competitiveness and potential data monopoly

It’s going to be an unpredictable, turbulent year. Things seem to be moving fast and digital marketing will need to be a key driver for sales and stability for a lot of businesses.

Our Secret Digital Veteran returns, with a ‘respectful whistle’ and a review of three times Google played the magician with Google Ads

Kinase’s exclusive Black Friday report

We caught up with our Client Services Director on a life in PPC, and what he wishes he’d known when he started out in the industry.

Exclusive webinar collaboration between Kinase and Fresh Egg

What really inspires Kinasers, how did they start out, and what are they working on now?

Kinase grew by early adoption and rigorous testing of AI tools. Today, we test and also build AI-powered tools to get the most for our clients.

We have put together a five point guide to steer peak planning with, from building awareness to some active ingredients from our agency playbook.

Kinase is very happy to be able to say that we are double finalists for Google’s prestigious Agency Excellence Awards EMEA.

Kinase spotted a new campaign type option in the wild. Something new is indeed coming to Microsoft Ads

Elections are marketing campaigns - with big consequences.

Conversions With Basket Data brings more detail to customer journeys

The first quarter of 2024 has tentatively eased off the economic pressures seen for the past two years. What does this mean for digital marketing and ecommerce?

When people are doom scrolling, will your funny ad suddenly lift them out of it? We explore humour in digital marketing.

How is AI changing the search results experience - and what might it mean for advertisers?

Some confusing things are about to happen to Google Shopping, and it may not make much difference. What could be more exciting!

Costs are rising across platforms - with the starkest CPC rises seen on Google. At the same time, effectiveness is falling. What explains this, and how can advertisers navigate a choppy and more expensive digital space?

Optimisation may be done by bidding algorithms, but there’s still data to crunch, ad copy lines to edit, and insights to be gleaned in a spreadsheet. So we’ve picked out some of the formulae we find most useful across Kinase.