Ads on ChatGPT via OpenAI Ads now have increased targeting options. And crucially, can be optimised for conversions with CPC bidding. What are the implications?

James Monaghan reports back from Dublin where Google unveiled their new marketing tech across search, YouTube, commerce and measurement

The evolution of search through AI is shifting how digital marketing teams operate.

Google and OpenAI are now rolling out their all-in-one AI shopping platforms. So how should advertisers plan for the era of agentic commerce?

Google are pivoting to AI controls over lookalikes in Demand Gen. What are the implications?

Brand new on Kinase TV - shopping online is about to merge with AI, but how should we prepare ourselves?

To celebrate the anniversary of British TV Ads we look back at our favourites.

Hot off the (Gutenberg) press! Richard Brooks outlines his vision for creative AI for Performance Marketing World

Lights, branding, action! Catch up with James Monaghan's talk at the Figaro Summer Summit

Is the future of search a keywordless one? Our new video delves in

DeepSeek has shocked shareholders, AI chatbot users, other Chinese AI companies, and now tech opinion writers around the world

It’s going to be an unpredictable, turbulent year. Things seem to be moving fast and digital marketing will need to be a key driver for sales and stability for a lot of businesses.

Kinase grew by early adoption and rigorous testing of AI tools. Today, we test and also build AI-powered tools to get the most for our clients.

How is AI changing the search results experience - and what might it mean for advertisers?

AI-driven ad formats can drive results. But are they also hiding the potential for more incremental sales? Andy Arnett argues the case

This year the transition from third party tracking and use of tracking data towards privacy-centric advertising has moved into its final phase. Kinase outlines key changes and why 2024 will be the completion of the privacy revolution.

The hype is over. We’ve entered a new phase for AI applications - marked by disillusionment, reality checks, and marketers bombarded by ads for endless AI assistants and start-up apps.

Surprising no one, generative AI led the way at Google’s Marketing Live this year. We explore Product Studio’s three main capabilities and rank them from ‘pretty cool’, to ‘wow’, to ‘mind blown’.

We take the chance to look back at Google’s previous deployments, asking how successful they were and wondering how this bodes for the next big wave of disruption to sweep across the internet.