Kinase director featured in PMW Powerlist 2026
Kinase co-founder and director Richard Brooks has been recognised as a ‘commerce catalyst’ by a panel of industry judges
"Richard possesses a rare ability to bridge the gap between complex business theory and high-impact commercial execution,” says Debbie Bond, Digital Marketing Strategist and Consultant. “He is a strategic visionary who simplifies emerging technologies into actionable strategies."
Huge congratulations to Richard for winning this place in the PMW powerlist. He is a true pioneer of the performance marketing industry, having co-founded Kinase in 2010 and steered it through 15 years of rapid digital evolution.
A strategic visionary with a rare ability to translate complex econometric theory into high-impact commercial outcomes, Richard has spent his career dismantling the narrow focus on tactical attribution. Instead, he advocates for a nuanced understanding of growth, pioneering work in geo-testing, online-to-offline measurement, and advanced Marketing Mix Modelling (MMM).
