Kinase YouTube: AI Max for Shopping, and Upcoming Google Bid Changes
Google are moving fast - announcing that AI Max is now set to transform shopping, and campaign bids and budgets will shift in meaning from August. Our new video provides analysis of both, with practical steps on how to maximise the opportunity
James Monaghan (Client Services Director) and Toby Wells (Account Director) discuss:
AI Max for Shopping
What is AI Max for Shopping?
What's the opportunity, and how will it work with existing formats?
How will shopping feeds change?
August Bid and Budget Changes
What bid changes have Google announced is changing in August?
How should campaign budgets best be managed?
Preparation advertisers should make now
